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Digital marketing

Meta advertising

Meta advertising introduces your offer to audiences on Facebook and Instagram. Dev4you.lt connects the campaign plan, creative material and a working route to an enquiry or purchase. We start with your business objective, prepare the agreed ads and check what happens after the click.Discuss Meta advertisingExplore the scope

AT A GLANCE

A clear starting point

Who it is for

Service businesses, online stores and brands that need to introduce a specific offer and test it through a structured campaign.

Where we start

We discuss your audience, offer, previous campaigns and existing creative material, then check account access and the destination page.

What you receive

An agreed campaign structure, prepared ad variants, checked measurement and a clear explanation of the next actions.

THE STARTING POINT

A clear offer and a useful campaign objective

We plan, set up and manage paid Facebook and Instagram campaigns against an agreed objective. The scope reflects your offer, available creative material and website.

We first establish what someone should understand and do after seeing the ad. Introducing a new service, collecting enquiries and selling products call for different content and evaluation. Each ad needs a focused offer, a relevant audience and a clear next step instead of an entire company presentation.

We consider your market, service area, seasonality and capacity to respond to enquiries. If you have advertised before, we review the quality of the leads alongside platform reports. This grounds the plan in your business situation and helps identify the assumptions that the campaign should test.

SCOPE

What does Meta advertising management include?

The agreed scope can cover campaign structure, audience selection, ad copy and creative variants. We plan where visitors will go and what information they need there. Before launch, you approve the offer, ads, budget limits and the actions that will be measured.

  • Media spend, creative production, campaign management and website changes are itemised separately.

What does Meta advertising management include?

We distinguish initial setup from ongoing management. The proposal identifies whether new video, product catalogue work or additional landing pages are required, and who handles comments and messages. Your team can see which tasks we take on and which remain with your existing staff.

Creative variants built around a clear question

The visual, copy and call to action should communicate the same offer. We prepare the agreed variants around a specific question, such as a product angle, a customer benefit or a content format. Images and video are adapted to the planned placements so essential information remains readable on a phone.

We use approved business facts and material with appropriate usage rights. Photography or filming is scoped separately when required. Examples from an advertising platform are never presented as your company’s results: the creative work must reflect your actual offer and brand voice.

Connect the campaign with a working website

We check the destination link, mobile form behaviour and the definition of a successful enquiry. A button click is different from a form accepted by the server or a confirmed order. Measurement is configured alongside website consent settings, with a clear account of which signals are available.

The platform report and your order system can show different totals. We therefore discuss attribution periods, data limitations and lead quality. The report should support a decision: continue a direction, refine the offer, add creative material or resolve a website issue.

The distinction between channel reports is explained in Google Analytics attribution guidance.

How we work

Each stage has an agreed task, your input and a result to review.

01

Objective and offer

We agree the audience, action to measure and budget limits. You confirm the relevant business facts.

02

Accounts and measurement

We check access, destination links and agreed enquiry or purchase events, recording any measurement limitations.

03

Creative work and launch

We prepare the agreed ads and campaign settings. Launch follows your approval of the material.

04

Review and next steps

We discuss spend, lead quality and response to the creative variants, then agree the next changes.

What happens after launch?

We monitor the agreed indicators and check that the campaign follows the approved plan. Changes should have a stated reason, such as unsuitable enquiries, weak response to a particular variant or a revised offer. No single indicator is assessed without considering spend and the outcome for your business.

Reviews bring together completed work, useful observations and proposed actions. We agree who approves new creative material and budget changes. Account ownership and access are organised so you can see the campaigns and your own data throughout the work.

What to prepare for our first discussion

Share your website, a short description of the offer, your target market and the main objective. Previous campaign data, existing images and video, and your definition of a useful enquiry are valuable inputs. Do not send passwords in the enquiry form; access can later be granted through account roles.

If you have not advertised before, start with your offer and priorities. Together we identify the creative material and website changes needed before launch. Media spend, campaign management and creative work are itemised separately in the proposal.

For the wider scope, explore Digital marketing.

What determines the cost?

We prepare the proposal after reviewing your needs and the agreed scope. No package price or delivery time is assumed before that review.

FactorWhy it mattersWhat we need
Campaign scopeThe number of markets, languages, offers and campaigns affects the work.Products or services, locations and languages.
Creative work and websiteAdapting existing material differs from filming or creating a new page.Available files, required formats and website condition.
Setup and ongoing managementInitial preparation and continuing management involve different tasks.Responsibilities, access and the proposed working arrangement.
FAQ

Frequently asked questions

Meta advertising covers paid campaign planning, ad preparation and campaign management. An organic posting calendar, community management and daily replies to messages are separate tasks. If required, they can be included in the proposal with a clearly defined scope.

Platform spend and our work are itemised separately. The proposal also identifies any creative production, filming, landing page or measurement work. Before starting, you should know how much goes towards ad delivery and how much goes towards preparation and management.

Yes. We check its quality, usage rights and suitability for the planned formats. Useful existing assets do not need to be replaced unnecessarily. Missing images, copy or video variants are identified before the creative scope is approved.

No. Campaigns can also support service businesses seeking enquiries or introducing an offer. We choose a relevant route to contact and check that it works. The approach depends on your offer and your ability to respond to interested people.

We agree the outcome to assess before launch, then compare it with costs and lead quality. Reach, clicks and sales are different indicators. Data limitations are discussed so the report supports decisions without becoming an unsupported promise of revenue.

Ownership and access are agreed before work starts. Our preferred arrangement is to work in accounts owned by your business using assigned roles. At handover, the access to revoke, files to provide and responsibility for further management should all be clear.

No. We can commit to the agreed work, checks and transparent evaluation. Sales also depend on your offer, competition, website, customer service and platform behaviour. Review periods and decision criteria are set around your situation.

LET’S TALK

Discuss Meta advertising

Tell us about your offer, target market and the outcome you want to measure. Include context about your website or previous campaigns if available.

LET’S TALK

Discuss Meta advertising

Tell us about your offer, target market and the outcome you want to measure. Include context about your website or previous campaigns if available.

    Project details (optional)

    Describe your task and the intended result.

    We save your email, name and phone number if provided, and enquiry source for up to 12 months to manage your request. This does not subscribe you to marketing.

    Or contact us directly: +370 680 55297 [email protected]