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Marketing and media

Digital marketing

Digital marketing connects your offer, a suitable advertising channel and reliable measurement. Dev4you.lt helps plan and deliver Meta, Google and TikTok campaigns, prepare creative material and improve the route to an enquiry or purchase. Advertising, production and development are scoped around your business objective.Discuss your marketingExplore this service

SERVICE ASSESSMENT

Digital marketing readiness diagnostic

Assess goals, measurement, landing pages and work coordination. The result uses your answers; it does not forecast advertising returns or search rankings.

AT A GLANCE

A clear starting point

Who it is for

Businesses that need a suitable advertising direction and a coordinated approach to campaigns, creative material, their website and evaluation.

What we need first

Your offer, target market, existing channels and enquiry or purchase data. If these are not yet available, we discuss preparation.

What you receive

An agreed work plan, defined campaigns and technical implementation, measurement checks and justified priorities for the next steps.

WHO IT IS FOR

Which business outcome should marketing support?

Digital marketing brings together audience reach, content, advertising and evaluation. Dev4you.lt connects campaign, creative and website work in an agreed plan. SEO, platform spend, campaign management and content production remain clearly defined parts of the scope.

We begin with an action that matters to your business: a relevant enquiry, confirmed order or another defined outcome. More visits alone do not explain whether visitors become customers. We discuss the offer people receive, who it suits and what happens after they contact you.

Existing channels, earlier campaign data and your team’s observations about enquiry quality are useful starting points. We also consider the market served, seasonality and capacity to accept new customers. Profitability cannot be projected from a questionnaire alone; the first step is checking the available data and agreeing how progress will be assessed.

SCOPE

How do we implement SEO and technical website improvements?

SEO needs a coherent structure, useful content and technically accessible pages. We turn specialist recommendations into concrete tasks such as improving navigation, headings, links, metadata or redirects. Priorities relate to an identified problem and its effect on visitors.

  • Technical, advertising and content responsibilities are agreed before work begins. Advertising spend and service work are assessed separately.

How do we implement SEO and technical website improvements?

Before implementation, we assess which templates a change affects and how it will be verified. You approve business facts, while the responsible content specialist confirms the editorial direction. After implementation, we check the technical result and record the change date. Search visibility is evaluated over time using actual data and the context of content and competition.

Meta, Google or TikTok: choose around the objective

Meta campaigns connect the offer, visuals and route to an action. Google Search campaigns address expressed demand with a relevant destination page. TikTok work needs a video concept, content variants and a useful mobile journey. We choose channels around your situation instead of applying the same combination to every business.

Dedicated pages explain the work, preparation and evaluation for each direction. The shared plan defines who creates copy and visuals, manages campaigns, approves budgets and implements website changes. If you have existing specialists, tasks are coordinated with their work.

How do we verify enquiry and sales measurement?

We define the conversion and where its success is confirmed. A button click, a started form and an enquiry accepted by the server are different actions. An online store also distinguishes payment initiation from the agreed purchase outcome. Testing establishes when an event fires, whether it duplicates and whether a failed action is mistakenly recorded as successful.

Analytics, advertising platforms and business systems may attribute the same outcome to channels differently. Comparisons require agreed periods, statuses and report purposes. Measurement follows the website’s consent and privacy configuration; enquiry text and credentials do not belong in analytics events. Limitations in the available data remain visible when interpreting results.

Google Analytics attribution guidance explains how credit is assigned to channels; it does not replace correctly implemented and tested enquiry or sales events.

How we divide advertising, creative and technical work

We start with shared priorities and clear responsibilities. You approve business facts, offer conditions and budget decisions. Dev4you.lt performs the agreed campaign, creative and technical work, while your existing specialists can continue with their assigned tasks.

The proposal identifies who prepares information, who approves it and who checks delivery. Account ownership, permissions and delivered files are clarified in advance. This gives each task a clear contact and shows how advertising, content and the website fit into one action plan.

ParticipantResponsibility
ClientBusiness facts, offer, budget and content approval
Dev4you.ltAgreed campaigns, creative production, technical delivery and measurement checks
Client team or specialistsAgreed content, customer service or marketing tasks

How we work

Each stage defines the work, your input and the result to check.

01

Assessing objectives and existing data

We discuss business objectives and the quality of available data. You explain the offer and existing channels, producing an agreed definition of the action to measure.

02

Dividing work and responsibilities

We allocate strategy, content, advertising and technical work. You confirm budget boundaries and decision-makers, giving each task a responsible participant.

03

Preparing the website and measurement

We prepare the necessary pages and verify measurement. Your team approves facts and content, while test actions show which events are actually recorded.

04

Implementing agreed marketing work

We implement approved technical changes and coordinate them with specialist work. You approve the required materials, and the change record connects completed work to its date.

05

Reviewing results and adjusting priorities

We review agreed indicators and your team’s feedback on enquiries. The result is a justified next-stage priority list reflecting data coverage and the business situation.

How are advertising spend and service costs separated?

Money paid to an advertising platform and the work performed by people are different costs. Proposals separate campaign management, content, design, development and paid tools. Building a landing page once is also different from continuously managing a campaign.

Assessment needs the channels, markets, languages, available materials and proposed website changes. Before expanding the scope, we discuss what the additional work should help establish. Reviews compare actual expenditure and agreed indicators; an unsupported guaranteed-return figure is not a sound basis for planning a budget.

What do you receive after implementation and review?

Technical deliverables may include a working landing page, corrected measurement or implemented SEO recommendations. We provide a change list and verification details so the marketing specialist knows what changed and when. This separates implementation status from the campaign effect assessed later.

Review covers enquiry quality, unsuccessful actions and measurement gaps as well as headline charts. Findings become specific priorities: clarify the offer, add content, simplify a form or remove a technical obstacle. Each change has a proposed observation that can help assess whether it was useful.

Illustrative scenario: enquiries counted incorrectly

This is an illustrative situation. A report counts a conversion whenever a form button is clicked, although some visitors receive an error. We first separate the click from confirmed acceptance and test successful, unsuccessful and repeated submissions.

The verifiable technical outcome is a success event corresponding to an actual accepted enquiry under the agreed measurement model. A specialist can then assess campaigns using more clearly defined information. The documented check can be repeated to confirm that later website changes have not broken measurement.

What determines the cost?

FactorWhy it mattersInformation we need
Advertising spendPayments to platforms are separate from service fees.Channels and planned advertising budget.
Specialist and content workStrategy, campaign management and creative work have distinct scopes.Existing team, material and required tasks.
Technical implementationDevelopment, measurement and tools are assessed separately.Website, integrations and analytics condition.
FAQ

Frequently asked questions

We can deliver agreed Meta, Google or TikTok campaigns, prepare creative material and connect advertising with your website and measurement. We also implement technical SEO recommendations. The specific scope and responsibilities are agreed at the start, including cooperation with your existing team or specialists.

No. They reach audiences in different ways and have different work and cost models. They may complement one another within a wider plan, but budgets, responsibilities and evaluation should remain distinct.

Only where explicitly stated in the proposal. Platform advertising spend, specialist work, creative production and development are generally separate cost items that should be agreed before launch.

No. A provider can commit to specific tasks and transparent measurement, but does not fully control search rankings, AI citations or sales volume. Results are assessed against agreed metrics and a defined period.

Yes, technical work can be coordinated with your team. Clear tasks, access, acceptance criteria and decision approval procedures are needed. This helps prevent recommendations from being prepared but never implemented.

A conversion should represent a confirmed action important to the business, such as a received enquiry or order. A button click alone is not a sale. The technical event must be tested and linked to the chosen measurement objective.

Research can be carried out with access to the relevant tool or an available export. A keyword idea is not a measured search volume. Sources, region and timeframe should be stated, and missing metrics must not be invented.

Results are assessed against agreed business metrics, verified analytics events and a comparable period. Advertising, analytics and business system figures can differ because of attribution rules and should not automatically be treated as identical.

LET’S TALK

Discuss your marketing

Introduce your offer, target market and desired outcome. Let us know whether you use Meta, Google or TikTok advertising and what creative material or team you already have.

LET’S TALK

Discuss your marketing

Introduce your offer, target market and desired outcome. Let us know whether you use Meta, Google or TikTok advertising and what creative material or team you already have.

    Project details (optional)

    Explain the business objective, current channels and available team. We will assess website, measurement and other technical tasks and their allocation alongside specialist work.

    We save your email, name and phone number if provided, and enquiry source for up to 12 months to manage your request. This does not subscribe you to marketing.

    Or contact us directly: +370 680 55297 [email protected]